BBC Inside Out South broadcast a programme on 7th January 2013 on a day in the life of a home care worker.  The programme was helpful because it highlighted the effect council cuts are having on day to day care. Experienced care worker Elaine Stanfield of Agincare allowed herself to be filmed and interviewed.

One of the issues discussed in the programme was short visits. Sarah Pickup of the Association of Directors of Adult Social Services explained the financial pressures faced by councils and said “I’m afraid the reality of the world is that the time for chat, is not time we’ve got to pay for.”

The programme tells a positive story of care at home, but also highlights some of the real problems that exist.  Home Care Direct works to try and tackle some of these problems by employing personal assistants specifically to work with an individual, which means there are no short visits or shared staff members so all Home Care Direct support is truly personal.

The following article about the programme appears on the BBC news website at This was a regional programme, and Inside Out South is available on iPlayer for a few more days.