This week is Good Care Week, a national awareness campaign supported by Care Talk magazine.  Good Care Week aims to challenge some of the negative media perceptions of social care by raising awareness of care to the general public.  It also aims to equip the social care workforce, those in receipt of care and their families to be able to shout about all that is good about social care and raise awareness of the sector at a local level. Good Care Week will see local initiatives from around the country come together to create a national presence with which to celebrate excellence in social care and influence government.

Saturday 20th April saw the final of the Great British Care Home awards which marked the start of Good Care Week.  The Great British Care Home Awards, hosted by English Community Care Association (ECCA) are the national final from the series of nine regional Great British Care Awards in Autumn 2012. Winners from each region were invited to compete once again to become the national champions. The purpose of the awards are to celebrate excellence in social care and raise the profile of the sector and echo the aims of Good  Care Week.

The Good Care Week campaign has received support from the sector, including the Department of Health, Association of Directors of Adult Social Services, Ceretas and the English Community Care Association.

Glen Mason, Director of People, Communities and Local Government, Department of Health, said “The Department of Health is delighted to support Good Care Week.  At its best great social care has the power to transform people’s lives. We want to celebrate and promote excellence in social care and the hard work and dedication of the workforce in providing excellent care.”

Lisa Carr, editor of Care Talk said “It is encouraging to see so many representatives from across the sector and throughout the country come together for the launch of Good Care Week.  Our social care workforce does not get the recognition it so rightly deserves and there is a lack of awareness within the general public at large about the good work that goes on in the sector.  It is essential, therefore, that we come together as a whole to raise awareness of social care in order to get the recognition the sector so rightly deserves.  We want everybody in the sector to take ownership of this campaign. We would encourage individuals and organisations to share ideas with us for raising the profile of social care locally so that colleagues throughout the sector can emulate this in their own communities. We look forward to featuring examples, stories, comments and suggestions on the Good Care Week website and in Care Talk magazine.”

Home Care Direct supports lots of people who have social care and know how important this care is to peoples lives and champions the had work of all carers and personal assistants.  If you’d like to share your thoughts and stories of great social care then please get in touch with us here.